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Sport Business Management – Meet our team of experts in sports and event management

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Meet Eelco

For over 25 years I have been the owner of Sport Business Management (SBM), an energetic agency specialized in sports marketing and sports management, with extensive experience in the international sports and events industry. SBM offers both strategic advice and operational support, ranging from drawing up strategic and operational plans to developing scripts and work instructions.

With an extensive range of services and a strong network, SBM unburdens clients in the (inter)national event industry in various areas. The focus is on strengthening fan engagement, managing collaborations, transport and logistics, crowd management and safety, access control and ticketing, and volunteer management. With my expertise, I ensure that (inter)national events run smoothly and efficiently, with special attention to the experience of all stakeholders, such as visitors, partners and sponsors.

In addition, I provide training for staff and volunteers, aimed at optimizing the execution of events. I share this knowledge and experience through customized training, inspiring presentations and knowledge transfer sessions, inspiring and supporting stakeholders in the industry.

With these versatile services I aim to transform events into unforgettable experiences for both visitors and organizers, where necessary in collaboration with partners from the event industry.

Founder of Sport Business Management, Eelco Groen, leading in sports and event management

MISSION

Optimising sports and cultural events & festivals by providing strategic advice and operational support.

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VISION

The aim is to support both small and large events with strategic advice, operational planning and knowledge transfer. In order to contribute to the realisation of unforgettable experiences for all stakeholders involved.

Our goal is to support both small and large events with strategic advice, operational planning, and knowledge transfer. In doing so, we contribute to creating unforgettable experiences for all involved stakeholders.

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Contact

Location

Hauwert 36A, Hauwert, Noord-Holland, Netherlands, 1691 EG

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© 2025 Sport Business Management

Experience.

Either you have it, or you don't.

At Sport Business Management, it's all about expertise, speed, and bespoke solutions. With years of experience in the events industry, we deliver flexible and thoughtful solutions, always with a keen eye for detail and success.

Professionalism

At SBM, quality comes first. With years of experience and a solution-oriented approach, we ensure flawless organization of events, always with an eye for detail and the highest standards.

Custom made

No event is the same. That is why SBM always delivers tailor-made solutions that meet the specific needs and challenges of each client, with a focus on results and impact.

Flexibility

The dynamics of events require adaptability. SBM moves quickly, anticipates unexpected situations and ensures that everything runs smoothly – even under the most challenging circumstances.

Teamwork

Successful events are built on collaboration. We believe in open communication, a strong team spirit, and a no-nonsense mentality, ensuring that everyone – from crew to audience – has the best possible experience.

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