Professional sports and event management services provided by Sport Business Management

IT IS ALL ABOUT DETAILS

Event Management

Organizing events requires a professional approach, where everything is arranged down to the last detail. Sport Business Management specializes in event management, where we take care of the complete organization and execution of (sports) events. From fan engagement and crowd management to transport & logistics and brand activation, SBM ensures that every event becomes a unique and impactful experience.

With a strategic approach and years of experience in the sports and events industry, SBM offers customized solutions that match the objectives of our clients. Through close cooperation with stakeholders, sponsors and/or suppliers, an efficient, safe and memorable event experience is created.

At Sport Business Management, we combine operational excellence with innovative strategies, ensuring that sporting events not only run smoothly, but also generate maximum visibility and engagement. Whether it is a large-scale international tournament or a local sporting event, SBM ensures a streamlined organization and an impressive visitor experience. Because at SBM we know: 'perfection is in the details'.

Consultancy

With consultancy services, SBM helps event organizations with professional advice and strategic support in the areas of:

Event organization
Fan experiences & crowd management
Transport & logistics
Fire activation

SBM provides project management, operational plans and scripts that ensure structured and efficient execution of events. Thanks to its in-depth knowledge and practical experience, SBM helps organizations to optimize their event strategy and realize maximum impact.

With this expertise, SBM ensures that every event runs smoothly and leaves a lasting impression.

Venue management

SBM is the specialist in venue management, ensuring a flawless organisation and execution of events. The expertise includes fan services, entry management, ticket sales and vendor contracts, both for national and international events. With well-considered operational planning and scenario training, we guarantee a smooth and safe experience for visitors.

In addition, SBM excels in volunteer management, from intake and acquisition to training and briefings. The commercial rights of sponsors are safeguarded and an optimal brand experience is guaranteed. Thanks to strong skills in stakeholder management, problem-solving and communicative strength, SBM switches quickly and effectively.

With a sharp focus on budget control, team management and efficient collaboration, SBM ensures that every event is a success.

Fan experience and
crowd management

SBM creates unforgettable fan experiences and ensures a seamless crowd management strategy at events. Through strategic fan engagement plans, information provision and wayfinding solutions we optimize the visitor experience.

The approach is focused on streamlining and monitoring visitor flows, developing effective brand activations and dynamically managing the event organization. Thanks to expertise in volunteer management, stakeholder management and stress resistance, challenges and changing circumstances are flexibly responded to.

With creative solutions and a strategic approach, SBM ensures that visitors not only come, but also return.

Transport and logistics

SBM offers full support in the field of transport and logistics for events, from contracting and transport planning to detailed route planning and driver briefings.

The specialization includes VIP, media, sports and fan transport, ensuring efficient coordination and optimal accessibility. By means of scenario training, dynamic steering and access control, a safe and smooth flow of people and vehicles is guaranteed.

Thanks to strong stakeholder management and operational insight, SBM delivers tailor-made solutions that contribute to an efficient and professional logistics process – essential for the success of every event.

25 years of experience / first event EURO2000.

Every event should be a 10 in terms of execution.

1+1 = 3

Synergy makes the result of collaboration greater.

24/7

We know that events are more than a 9-to-5 job.

Testimonials

"Eelco is a highly skilled event professional with exceptional problem-solving abilities. His deep expertise, reliability, and dedication make him an invaluable asset. He consistently delivers outstanding results with precision and efficiency, even under pressure. A true expert and trusted partner in every respect."

Alexandre Huber

EURO2024

"Eelco is a real team player with enormous enthusiasm! He is always there for everyone and thinks in solutions. His energy ensures that the team goes the extra mile. Eelco will always go for a 10!"

Kim Andeweg

Dutch GP

"Eelco is highly skilled event professional, consistently delivers seamless and efficient event operations. His experience, combined with a strong ability to problem-solve under pressure, sets him apart in the industry."